In a snowy winter’s night in 1949, all is quiet at 30 Avenue Montaigne until the phone rings: Marlene Dietrich needs a new dress… What follows is an imaginary adventure through the House, where familiar objects become unexpected characters and a little holiday magic takes hold.

Introducing “Drawing Prada: Animated by Hand”, the Prada Holiday 2026 campaign, featuring Prada Ambassadors Chen Haoyu, Sadie Sink, Maya Hawke, Kelvin Harrison Jr., together with Luther Ford.
At the heart of Prada Holiday 2026 is the human core of storytelling. The campaign combines real-life action with illustrated animations of whimsical wintertime scenes, placing its cast within environments of pure imagination.

Louis Vuitton dévoile treize modèles Artycapucines inspirés de Keith Haring, associant héritage artistique et savoir-faire autour de son sac emblématique Capucines.