Search engines make changes in their algorithms on a regular basis to make search results more useful for their users. These changes upgrade and downgrade certain sites’ ranks on the web. ‘Google Penguin’ and ‘Google Panda’ recently made changes in these algorithms. The purpose of these updates is to get rid of both the scammers and scrappers. The changes made by these algorithms are numbered in thousands consequently changing ‘indexed page directory’. This either upgraded or downgraded many websites. However, these can be countered by following the given tips.