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Cloud streaming delivery models such as Microsoft's Windows Media Azure could change the landscape for dedicated encoders.
In our recent coverage of the National Association of Broadcasters' show (NAB), we mentioned Windows Azure Media Services as one of several emerging cloud models for scaling up streaming delivery to television-level viewership. The benefit of cloud-based delivery holds potential, yet one part of Azure Media Services was under-reported: live streaming.
Why does live streaming in Azure Media Services demand more attention? We think the inclusion of at least one live encoder option is a precursor to a larger trend that will occur within the live encoding space: a move towards one-off rentals of live encoding and away from buying dedicated live encoding resources.
Via Nicolas Weil
