H&M will offer its customers a 3D shopping experience in its virtual store in Metaverse. Customers will be able to walk around the store, choose the product they want and buy it in the world of CEEK City, a 3D digital world just as in the physical world. While payment for these garments, which can only be worn in the digital environment, is made through CEEK, customers will also have the opportunity to order these garments from H&M physical stores later in CEEK currency.